DIOR beauty event at North Star Mall

*press release

Do You Have Executive Presence? Can you command the room?

Do people stop and listen when you speak?

Dior Beauty and Marie Claire have defined what it takes to get ahead in the workplace!

What: If you answered “yes” to any of the above, then you have likely mastered the illusive art of “executive presence,” a term that’s been buzzing around leadership circles recently.


Dior Beauty and Marie Claire magazine have partnered to define “Executive  Presence” based on a new study by the Center for Talent Innovation, co-sponsored by American Express; Bloomberg, Goldman Sacks, Ernst Young and other leading companies.  According to research, being perceived as leadership material is essential to being promoted into leadership positions. In fact, the 268 senior executives surveyed said “executive presence” counts for 26 percent of what it takes to get promoted.

So, what is executive presence?

The ability to project gravitas–confidence, poise under pressure and decisiveness—seems to be its core characteristic, according to more than two-thirds of the executives surveyed. Furthermore, communication—including speaking skills, assertiveness and the ability to read an audience or situation—and appearance contribute to a person’s perceived executive presence.  Exuding a “WOW” factor or magnetism is part of the ability to influence others.  The survey said major mistakes in appearance can be detrimental and three-quarters said that unkempt attire or provocative clothing undercuts success in the workplace.

Dior Beauty has developed a simple survey to reveal what you want your fashion and make-up choices communicate and have a plan for each personality type.  Dior Beauty experts help you put your best face forward with in store launch, Thursday, April 17, to achieve the power of presence.

When: 10 a.m. to 7 p.m.
Thursday, April 17
By appointment only, to schedule call (210) 341.6666, ext. 5029
Note: Limited appointments available after April 17, call Lisa Loper to schedule at (210) 445.9290

Where: North Star Mall
Dior Beauty Counter, Dillard’s mall entrance on second level
7400 San Pedro

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